About Lesson
Lesson Notes
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Tracking Payment Success and Failure:
- Set up real-time analytics to track the success and failure rates of Mpesa transactions.
- Use Mpesa’s callback URLs to receive transaction statuses and update the system accordingly.
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Payment Trends and Insights:
- Track important metrics such as the number of payments processed, average transaction value, and peak transaction times.
- Use this data to optimize payment flows, marketing strategies, and user experience.
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Generating Reports:
- Generate reports that provide insights into payments, including payment amounts, payment methods, and frequency.
- Use these reports to analyze customer behavior and payment preferences, which can help improve marketing strategies.
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Third-Party Analytics Tools:
- Integrate tools like Google Analytics, Mixpanel, or custom dashboards to track user interaction with the payment process.
- Monitor the user journey from adding items to the cart to completing the payment, and identify any friction points.